“The essence of style is to express in simplicity something complicated."
Giorgio Armani
The whole world loves Italy and everything that from Italy takes form: natural beauty, art, from the delicious variety of foods, to literature and cinema, not to forget of course, fashion, the flag bearer of ' Italian style in the world. Italian style is the utmost expression of a lifetime profile that cannot be imitated, but only experienced.
But what does Italian style really mean?
It’s not easy to establish the rules or draw up a set of directions to enable to dress the Italian character; being Italian is an instinctive way of being that includes, naturally, know-how from centuries of creativity, elegance, intuition and knowledge. Being Italian means having an innate sense of style whether you're talking about fashion or design, art or culture, cinema or gastronomy.
The Italian genius expresses itself every area of action of the ideal types which emerge daily over what is considered the impeccable elegance and modern chic, producing and proposing a philosophy of life that transcends thought materializing in the creation of heritage of luxury composed of attitudes, refinement and objects that evoke a beauty that has no signs of aging.
Anything Italian is elegantly out of the ordinary, it’s the seventh sense of good taste inherited at birth that causes people around the world to turn around and look while exclaiming "that's Italian!".
Gerry.
